Stop Onboarding Churn.

I'm David Warden. I find where your paying users are abandoning ship and give you the plan to bring them back.

Your direct consultant for stopping onboarding churn.

I help SaaS founders move past onboarding chaos. I start with a diagnostic audit to find what's actually causing churn, then provide a clear, actionable roadmap to fix it.

~22%

of early user churn is preventable

29% higher

Day 30 retention rate

$250k+

Annual revenue retained

I pinpoint the problem so you can focus on the solution.

My Onboarding Leak Audit diagnoses your specific friction points and delivers a clear, prioritized roadmap. You get the insight, then decide how to implement, whether on your own or with my guidance.

01Onboarding Leak Audit

I analyze your current user journey, map where and why users get stuck or drop off, and highlight the specific leaks causing churn with clear priorities for fixing them.

02Fix Implementation & Integration

I design and implement tailored fixes within your app, CRM, or other integrations to directly address the leaks identified in the audit.

03Ongoing Optimization & Guardrails

I monitor the performance of the new user flow, run A/B tests on key steps, and establish guardrails to ensure onboarding quality doesn't degrade as you scale.

The Kind of Leaks I Find and Fix

A typical B2B SaaS company with several hundred users was seeing a 40% drop-off during their trial setup. My onboarding leak audit pinpointed the cause: confusing documentation and a missing progress tracker. The implemented fix reduced setup friction by over half, directly improving their activation rate and protecting recurring revenue.

- Example from my audit methodology

Your Path to a Sealed Funnel

A clear progression from diagnosis to a fully optimized system.

Phase 1: The Diagnostic Audit

I analyze your user journey, pinpoint the exact leaks causing churn, and deliver a clear, prioritized roadmap for fixing them.

Phase 2: Guided Implementation (Optional)

Once you approve the roadmap, I design and integrate the specific solutions, whether in code, copy, or configuration, to seal the leaks we identified.

Phase 3: Ongoing Optimization (Optional)

I monitor the new system's performance, run checks, and provide updates to ensure your onboarding remains effective as you scale.

You work directly with the specialist diagnosing your problem.

No handoffs or account managers. From planning to implementation, I personally handle your project from start to finish.

SaaS Onboarding Specialist

David Warden

I work with SaaS founders and product leaders who see the churn metrics and know their onboarding is leaking users, but can't pinpoint exactly where or why.Most teams have tried patches and guesses, but they're tired of complex analytics that don't lead to clear action. That gap between seeing a problem and having a fixable roadmap is where I focus.I'm an independent consultant. That means you work directly with me. There are no layers between your problem and the solution. I don't sell packaged tools or generic advice. My only product is a precise diagnosis of your unique leaks and a clear plan to seal them.When we work together, you'll get a system that makes sense for your product and your users. You'll always understand what we're fixing and why. I also stay involved to ensure the solutions keep working as you scale.If you're ready to move from guessing to fixing, we'll likely be a good fit.

Questions about the Onboarding Audit

Clear answers about the audit process, value, and what happens next.

Frequently Asked Questions

What exactly is an "onboarding leak"?
An onboarding leak is any point in your user onboarding process where potential customers drop off, get confused, or fail to achieve value. I identify these leaks through data analysis and user journey mapping, then provide specific fixes to seal them.
How long does the audit take?
The diagnostic audit typically takes 7-10 days from kickoff call to delivered report. The exact timeline depends on the complexity of your onboarding flow and data availability.
What do I need to provide for the audit?
I'll need access to your analytics (Amplitude, Mixpanel, Google Analytics, etc.), your current onboarding flow (via staging environment or walkthrough), and any existing user feedback. All information is kept strictly confidential.
What if I want you to implement the fixes?
After the audit, we can discuss a separate implementation engagement. I offer both guided implementation (where I advise your team) and full implementation (where I do the work). Pricing varies based on scope.
Do you work with early-stage startups?
I typically work with SaaS companies that have at least 100 active users and are experiencing growing pains in their onboarding. If you're earlier stage but have clear onboarding issues, we can discuss a tailored approach.

Find your exact onboarding leaks

Get a clear roadmap to fix them

Book your audit strategy call. I'll show you the step-by-step process to diagnose your leaks and prioritize the fixes with the highest ROI.

Still have questions?

If you still have a question, want clarification, or aren’t sure a call makes sense yet, you can reach out using the contact form.

Share a bit about your onboarding challenge, and I’ll let you know if the audit is the right next step.

The form is there for questions, not commitments.

© 2026 David Warden. All rights reserved.

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Privacy Policy

Last Updated: December 2025

1. Who I Am

David Warden, a SaaS Onboarding Specialist operating as an independent consultant. This website (wardenconsult.com) outlines my services and allows potential clients to contact me for audits.

2. Information I Collect

I collect minimal information necessary to serve you:

  • Contact Information: Name, email address, company name (via my contact form)
  • Scheduling Information: Calendar preferences and meeting details (via Calendly integration)
  • Communication: Emails and messages we exchange
  • Website Usage: Basic analytics (like page views) through Carrd's built-in statistics

3. How I Use Your Information

I use your information solely for legitimate business purposes:

  • To respond to your inquiries about onboarding audits
  • To schedule and conduct audit strategy calls
  • To provide the SaaS Onboarding Leak Audit service you hire me for
  • To send occasional relevant updates (you can opt out anytime)
  • To improve my website and services

4. How I Protect Your Data

I take reasonable steps to protect your information:

  • I use secure, reputable platforms (Carrd for website, Calendly for scheduling, Gmail for communication)
  • I don't store sensitive information on local devices
  • I never sell, rent, or trade your personal information
  • I only share information if required by law or with your explicit consent

5. Third-Party Services

I use these trusted services that have their own privacy policies:

  • Carrd: Hosts this website and processes contact form submissions
  • Calendly: Manages appointment scheduling
  • Google Workspace: Handles email communication
  • Payment Processors: (If you add later) Stripe or PayPal for invoicing

6. Your Rights

You have the right to:

  • Know what information I have about you
  • Correct inaccurate information
  • Request deletion of your information (unless I need to retain it for legal or tax reasons)
  • Opt out of marketing communications
  • Object to how I process your information

7. Cookies & Tracking

This website uses minimal cookies for basic functionality. I don't use advertising cookies or complex tracking. You can disable cookies in your browser settings, though some site features may not work properly.

8. Changes to This Policy

I may update this privacy policy occasionally. The latest version will always be posted here with the updated date.

9. Contact Me

If you have questions about this privacy policy or your data, email me at:

[email protected]

I aim to respond within 48 hours.

Terms of Use

Last Updated: December 2025

1. Agreement to Terms

By accessing this website (wardenconsult.com) and booking a SaaS Onboarding Leak Audit, you agree to these Terms of Use. If you disagree with any part, please do not use my services.

2. Services Offered

I offer three tiers of service:

  • Phase 1: Diagnostic Audit: A comprehensive analysis of your SaaS onboarding funnel to identify leaks and abandonment points, delivered as a written report with prioritized recommendations.
  • Phase 2: Guided Implementation: Optional hands-on assistance implementing the audit recommendations, priced separately based on scope.
  • Phase 3: Ongoing Optimization: Optional ongoing monitoring and optimization, priced as a monthly retainer.

3. Booking & Payment

When you book an audit:

  • A non-refundable 50% deposit is required to begin the audit
  • The remaining 50% is due upon delivery of the audit report
  • Payment is via invoice (Stripe or PayPal)
  • Cancellations must be made at least 48 hours before the scheduled audit call for deposit refund

4. Intellectual Property

- My Materials: All audit methodologies, frameworks, templates, and reports remain my intellectual property. You receive a license to use the recommendations within your business.

- Your Materials: Your business data, metrics, and proprietary information remain your property. I treat all client information as confidential (see Confidentiality below).

- Case Studies: I may request to create anonymized case studies from our work, but will obtain your written consent first.

5. Confidentiality

I will not disclose your business information, metrics, or audit findings to third parties without your permission, except as required by law. I take reasonable steps to protect your confidential information.

6. Limitations & Disclaimers

Important disclaimers:

  • Results Disclaimer: While I provide data-driven recommendations, I cannot guarantee specific business outcomes. Results depend on your implementation, market conditions, and other factors beyond my control.
  • Not Professional Advice: My services are consulting, not legal, financial, or accounting advice. Please consult appropriate professionals for those matters.
  • "As Is" Service: Services are provided "as is" without warranties of merchantability or fitness for a particular purpose.

7. Limitation of Liability

My total liability for any claim related to my services is limited to the amount you paid for that specific service. I'm not liable for indirect, consequential, or punitive damages.

8. Termination

I reserve the right to terminate services if you violate these terms, engage in abusive behavior, or fail to pay invoices. You may terminate by providing written notice.

9. Governing Law

These terms are governed by the laws of the state of Arizona, United States. Any disputes will be resolved in the courts of Cochise County, Arizona.

10. Changes to Terms

I may update these terms occasionally. Continued use of my services after updates constitutes acceptance of the new terms.

11. Contact

For questions about these terms, contact me at:

[email protected]